Colin Macgadie
Colin Macgadie
Chief Creative Officer

Colin is the Chief Creative Officer at BDG, responsible for creating world class environments for all clients, regardless of size or sector. Under his creative direction, BDG has been appointed by major brands Lego, Nike, Sony and Dojo as well as working across WPP’s global property portfolio delivering in excess of delivering in excess of 3 million sqft of space globally.

His firm belief that architecture is most successful when people feel a connection to the space is reflected in BDG’s studio culture and their evidence-based design approach. Colin’s unique understanding of workplace dynamics, and the impact of the built environment on people and culture, delivers innovative solutions and cultural change. This results in the creation of workplaces that align with and support business strategy.

Colin’s approach has led the global studio (located in London, New York, Sao Paulo) to deliver successful projects for many of the world’s leading brands, resulting in an unprecedented two BCO Innovation Awards in 2017 for SKY and WPP. He is frequently published, and in 2019 was the keynote speaker on ‘The Future of Work’ at the Vitra International Architects Festival in Basel. In 2020 he was a member of the Jury for the prestigious Frame International Design Awards Most recently, Dojo was the National Winner at the BCO awards 2022.